Hail to the V (Opinion on Summer's Eve ad)

This commercial for Summer's Eve feminine hygiene cleansing wash and cloths doesn't really sound like it's advertising a feminine hygiene product. By using the term "it" in place of simply saying vagina makes the topic a bit ambiguous as if the fact that women have a vagina is some sort of mysterious secret. However, this ad portrays men throughout many generations fighting, battling, and dying for "it" so, I guess they've known about its existence the whole time. Surprise, women!

This ad does a good job executing the portrayal of powerful women but it is an example of the fantasy of power. We don't see Hilary Clinton or Rosa Parks telling women to clean their lady parts. Instead, we see a montage of women who have more of a sexually powerful reputation. Eve, known for committing original sin, Cleopatra, who had an affair with Antony, a Geisha, also known as a high end prostitute, and a queen gladly watching two men kill each other then giving the winner a very seductive glance are all shown lurking around and being rather passive whereas the men are engaged in epic battles. In fact, all of these femme fatales seem to be satisfied with themselves because they use their sexuality to control men. I mean, men are fighting for "it" like it's the freaking Holy Grail!

"So come on, ladies, show it a little love!" Men have been doing so much work forever for it, the least you can do is make it smell nice. That way, you can control the world!